'Google Doodle' a strategic weapon
Ever wondered why Google is a memorable brand. Well, definitely it’s the kind of service and products they have, but there is more to it. When a company comes to life, it comes with the purpose to serve its customers, but as it grows its responsibilities to grow. Among which is the most important is Corporate Social Responsibility. This is a crucial responsibility where in companies need to take care of its branding along with the concern towards the society at large. Various firms have several ways of doing CSR activities, but Google does it in a smart way; which not only gives out a message to people, but creates brand awareness too. Can you guess what it is? Not to be denied, it is “Doodle”. Doodle a very creative way of portraying vital messages. Take the example of latest Doodle celebrating the ‘Earth day’. It resembled the earth along with green coloured sphere and included a ‘Bee’ too. Planet Earth includes the complete nature and the living organisms on it. This
